Customer relationship management /
Makkar, Urvashi.
Customer relationship management / By Urvashi Makkar and Harinder Kumar Makkar. - 1st ed. - New Delhi : Tata McGraw Hill Publishing Company Ltd , 2014. - Xvii; 274p. ; 24 cm.
9780071333313
Customer life cycle and customer lifetime value
Service quality and service capacity planning
Planning and implementing CRM
658.812 / MAKU
Customer relationship management / By Urvashi Makkar and Harinder Kumar Makkar. - 1st ed. - New Delhi : Tata McGraw Hill Publishing Company Ltd , 2014. - Xvii; 274p. ; 24 cm.
9780071333313
Customer life cycle and customer lifetime value
Service quality and service capacity planning
Planning and implementing CRM
658.812 / MAKU
