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Strategic alliances and marketing partnerships: gaining competitive advantage through collaboration and partnering. Gaining competitive advantage through collaboration and partnering.

Gibbs, Richard; Humphries, Andrew.

Strategic alliances and marketing partnerships: gaining competitive advantage through collaboration and partnering. Gaining competitive advantage through collaboration and partnering. - 1 - New Delhi Kogan Page 2009 - xii,235

ISBN: 9780749457181

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.802 GIBR

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