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Consumer behaviour /

Krishna, Rajneesh.

Consumer behaviour / By Rajneesh Krishna - 1st ed. - New Delhi : Oxford University Press , 2014. - xvi, 571p ; PB : 24 cm.

ISBN: 9780198062929

Subjects--Topical Terms:
Consumer Behavior
Sociology of Consumption
Psychology of Consumption
Addressing Consumers

Dewey Class. No.: 658.8342 / KRIR

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