Absolute value : what really influences customers in the age of perfect information /

Simonson, Itamar.

Absolute value : what really influences customers in the age of perfect information / By Itamar Simonson and Emanuel Rosen. - 1st ed. - New York : Harper Collins Publishers , 2014. - xv,232p. ; PB 22.5 cm

9780062356864


The shift from relative to absolute
A new framework
How marketing changes forever

374.22 / SIMI