Social media intelligence /

Moe, Wendy W.

Social media intelligence / By Wendy W Moe and David A Schweidel - 1st ed. - Chennai : Cambridge University Press , 2014. - x,194p. ; PB 22.8 cm

9781107451537


General Knowledge
The beginnings of social media intelligence
Fundamentals of opinion formation
Intelligence integration

374.22 / MOEW