Consumer behavior : Concepts and applications /

Loudon, David L

Consumer behavior : Concepts and applications / By David L Loudon and Albert J Della Bitta - 4th ed. Tata McGraw Hill Edition - New Delhi : McGraw Hill, 2013. - xxiii,788p. ; PB : 25 cm.

9780070473812


Consumer Behavior
Understanding Consumers and Market Segments
Environmental Influences on Consumer Behavior
Individual Determinants of Consumer Behavior
Consumer Decision Process

658.8342 / LOUD