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Strategic marketing : creating competitive advantage /

West, Douglas.

Strategic marketing : creating competitive advantage / By Douglas West, John Ford and Essam Ibrahim. - 2nd ed. South Asia Edition - New Delhi : Oxford University Press , 2009. - Xxv, 517p. ; 24 cm.

ISBN: 9780199642601

Subjects--Topical Terms:
Product innovation and development strategies
Strategy implementation control and metrics
Relational and sustainability strategies

Dewey Class. No.: 658.802 / WESD

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