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Consumer behavior in action: real-life applications for marketing managers. Real-life applications for marketing managers.

Lantos, Geoffrey P.

Consumer behavior in action: real-life applications for marketing managers. Real-life applications for marketing managers. - 1 - Chennai Yes Dee Publishing Pvt Ltd 2011 - xviii,629

ISBN: 9789380381114

Subjects--Topical Terms:
Consumer Behavior

Dewey Class. No.: 658.8342 LANG

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