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Customer in the boardroom : crafting customer based business strategy /

Bijapurkar, Rama.

Customer in the boardroom : crafting customer based business strategy / By Rama Bijapurkar. - 1st ed. - New Delhi : Sage Publications , 2012. - xxii, 232p. ; HB 24.5 cm

ISBN: 9788132106357

Subjects--Topical Terms:
General Management

Subjects--Geographic Terms:
Is the customer in the boardroom
The customer- based business strategy framework
Removing organizational roadblocks

Dewey Class. No.: 374.22 / BIJR

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