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Advertising : principles and practice /

Wells, William D.

Advertising : principles and practice / By William D. Wells, John Burnett and Sandra Moriarty. - 7th ed. - New Delhi : Pearson Education , 2011. - Xxix, 592p. ; 27.5 cm.

ISBN: 9788131714140

Subjects--Topical Terms:
Sales promotion events and sponsorship
Interactive and alternative media

Dewey Class. No.: 659.1 / WELW

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