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Handbook of relationship marketing /

Sheth, Jagdish N ed.

Handbook of relationship marketing / Edited by Jagdish N. Sheth and Atul Parvatiyar. - 1st ed. - New Delhi : Response Books , 2002. - Xvi, 660p. ; 21.5 cm.

ISBN: 9788178291048

Subjects--Topical Terms:
The evolution of relationship marketing
The domain and conceptual foundation of relationship marketing

Dewey Class. No.: 658.812 / SHEJ

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