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Total customer value management : transforming business thinking /

Mahajan, Gautam.

Total customer value management : transforming business thinking / By Gautam Mahajan. - 1st ed. - New Delhi : Response Books , 2011. - xx, 326p. ; 21.5 cm.

ISBN: 9788132103127

Subjects--Topical Terms:
Existing programmes and total cvm

Dewey Class. No.: 658.812 / MAHG

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