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New products management /

Crawford, Merle.

New products management / By Merle Crawford and Anthony Di Benedetto. - 9th ed. - New Delhi : Tata McGraw Hill Education Private Limited , 2011. - Xviii, 558p. ; 24 cm.

ISBN: 9780071332651

Subjects--Topical Terms:
Statergic planning for new products
Development team management

Dewey Class. No.: 658.575 / CRAM

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