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Product management in India /

Majumdar, Ramanuj.

Product management in India / By Ramanuj Majumdar. - 3rd ed. - New Delhi : PHI Learning private limited. , 2011. - Xxii, 430p. ; 24 cm.

ISBN: 9788120333833

Subjects--Topical Terms:
Assessing new competition and strategic response
Advertising planning
Positioning and differentiation strategies

Dewey Class. No.: 658.8104 / MAJR

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