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Malcolm mcdonald on marketing planning: understanding marketing plans and strategy. Understanding marketing plans and strategy.

Mcdonald, Malcolm.

Malcolm mcdonald on marketing planning: understanding marketing plans and strategy. Understanding marketing plans and strategy. - 1 - New Delhi Kogan Page 2008 - vi,197

ISBN: 9780749453787

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.802 MCDM

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