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Experiential marketing: a practical guide to interactive brand experiences. Practical guide to interactive brand experiences.

Smilansky, Shaz.

Experiential marketing: a practical guide to interactive brand experiences. Practical guide to interactive brand experiences. - 1 - New Delhi Kogan Page 2009 - vi,264

ISBN: 9780749457167

Subjects--Topical Terms:
Brand Management

Dewey Class. No.: 658.827 SMIS

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