International business strategy : rethinking the foundations of global corporate sucess /

Verbeke, Alain.

International business strategy : rethinking the foundations of global corporate sucess / By Alain Verbeke. - 1st - New Delhi : Cambridge University Press , 2009. - xxiii,481p. ; PB 25.8 cm

9780521132572


Functional issues
Dynamics of global strategy
Core concepts

382.0954 / VERA