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Integrated branding: becoming brand driven through company wide action. Becoming brand driven through company wide action.

Lepla, F Joseph: Parker, Lynn M.

Integrated branding: becoming brand driven through company wide action. Becoming brand driven through company wide action. - New Delhi Kogan Page 2005 - xiv,299

ISBN: 0749445254

Subjects--Topical Terms:
Brand Management

Dewey Class. No.: 658.827 LEPF

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