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Fashion brands : branding style from armani to zara /

Tungate, Mark.

Fashion brands : branding style from armani to zara / By Mark Tungate. - 2nd ed. - New Delhi : Kogan Page , 2009 . - xv, 264p. ; 23.5 cm.

ISBN: 9780749456818

Subjects--Topical Terms:
Brand Management

Dewey Class. No.: 658.827 / TUNM

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