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Branding a store : how to build successful retail brands in a changing market place /

Floor, Ko.

Branding a store : how to build successful retail brands in a changing market place / By Ko Floor. - 1st ed. - New Delhi : Kogan Page , 2007 . - 360p. ;

ISBN: 9780749451684

Subjects--Topical Terms:
Retail brand communications
Retail brand positioning

Dewey Class. No.: 658.827 / FLOK

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