Beyond branding : how the new values of transparency and integrity are changing the world of brands /

Beyond branding : how the new values of transparency and integrity are changing the world of brands / Edited by Nicholas Ind. - 1st ed. - New Delhi : Kogan Page , 2008. - xiii, 236p. ; 23 cm.

9780749442125


Brand dynamic valuation and transparent governance of living systems
Anthropology and the brand

658.827 / INDN