Branding your business : promote your business atrract customers build your brand through the power of emotion /

Hammond, James.

Branding your business : promote your business atrract customers build your brand through the power of emotion / By James Hammond. - 1st ed. - London : Kogan Page , 2011 . - vii, 276p. ; 21.5 cm.

9780749462963


Perception and long term memory
Creating your brand halo storybook

658.827 / HAMJ