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Marketing research /

Burns, Alvin C.

Marketing research / By Alvin C. Burns and Ronald F. Bush. - 5th ed. - New Delhi : Pearson Education , 2009 . - xxxi; 665p. ; 25 cm.

ISBN: 9788131709375

Subjects--Topical Terms:
Marketing Research

Dewey Class. No.: 658.83 / BURA

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