Marketing management: global perspective Indian context /
Ramaswamy, V S.
Marketing management: global perspective Indian context / By V S Ramaswamy and S Namakumari. - 4th ed. - New Delhi : Macmillan India Ltd , 2002 - Xxxix, 872p. ; 27 cm.
97802306327290
Analysing consumers and selecting markets
Developing marketing strategy
Supporting and controlling the marketing effort
658.8 / RAMV
Marketing management: global perspective Indian context / By V S Ramaswamy and S Namakumari. - 4th ed. - New Delhi : Macmillan India Ltd , 2002 - Xxxix, 872p. ; 27 cm.
97802306327290
Analysing consumers and selecting markets
Developing marketing strategy
Supporting and controlling the marketing effort
658.8 / RAMV
