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Trout on strategy: capturing mindshare conquering markets /

Trout, Jack.

Trout on strategy: capturing mindshare conquering markets / By Jack Trout. - 1st ed. - New York : Tata Mc Graw Hill ; 2004. - xiv,159p. ; PB 21 cm.

ISBN: 0071437940

Subjects--Topical Terms:
Strategy is all about being different
Strategy is all abput specialization

Dewey Class. No.: 658.406 / TROJ

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