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Selling and sales management /

Jobber, David.

Selling and sales management / By David Jobber and Geoffrey Lancaster. - 7th ed. - New Delhi : Pearson , 2011. - Xix, 526p. ; 24 cm.

ISBN: 9788131725863

Subjects--Topical Terms:
Customer and organisational buyer behaviour
Sales responsibilities and preparation

Dewey Class. No.: 658.81 / JOBD

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