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Marketing management: a strategic approach with a global orientation. Strategic approach with a global orientation.

Boyd, Harper W;Walker, Orville C;Larreche, Jean- Claude.

Marketing management: a strategic approach with a global orientation. Strategic approach with a global orientation. - 1 - New York McGraw Hill 1998 - xxii,547

ISBN: 0256226326

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 BOYH

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