International marketing /
Cateora, Philip R.
International marketing / - 9th ed. - Chicago : Irwin , 1996. - Xxiii, 770p. ; 28 cm.
0256139504
Cultural environment of global markets
Developing global marketing
658.848 / CATP
International marketing / - 9th ed. - Chicago : Irwin , 1996. - Xxiii, 770p. ; 28 cm.
0256139504
Cultural environment of global markets
Developing global marketing
658.848 / CATP