Revealing the corporation; perspectives on identity image reputation corporate branding and corporate level marketing. Perspectives on identity image reputation corporate branding and corporate level marketing.

Balmer, John M: Greyser, Stephen A.

Revealing the corporation; perspectives on identity image reputation corporate branding and corporate level marketing. Perspectives on identity image reputation corporate branding and corporate level marketing. - 1 - London Routledge 2003 - xviii, 365

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