Strategic brand management : building measuring and managing brand equity /
Keller, Kevin Lane.
Strategic brand management : building measuring and managing brand equity / By Kevin Lane Keller, M. G. Parameswaran and Isaac Jacob. - 3rd ed. - New Delhi : Prentice Hall India , 2008 . - xxiii, 695p. ; 25.5 cm.
978813175689 8
Planning and implementing brand marketing programs
Measuring and interpreting brand performance
658.827 / KELK
Strategic brand management : building measuring and managing brand equity / By Kevin Lane Keller, M. G. Parameswaran and Isaac Jacob. - 3rd ed. - New Delhi : Prentice Hall India , 2008 . - xxiii, 695p. ; 25.5 cm.
978813175689 8
Planning and implementing brand marketing programs
Measuring and interpreting brand performance
658.827 / KELK
