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Services Marketing : text and cases /

Nargundkar, Rajendra.

Services Marketing : text and cases / By Rajendra Nargundkar. - 3rd ed. - New Delhi : Tata McGraw Hill Publishing Company Ltd , 2010. - Xix, 458p. ; 24 cm.

ISBN: 9780070682122

Subjects--Topical Terms:
Integrated service strategy
Retailing in India and around the world

Dewey Class. No.: 658.804 / NARR

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