Strategic brand management : building measuring and managing brand equity /
Keller, Kevin Lane.
Strategic brand management : building measuring and managing brand equity / By Kevin Lane Keller. - 3rd ed. - New Delhi : Prentice Hall India , 2008 . - 714p. ; 25.5 cm.
9788131719770
Integrating marketing communications to build brand equity
Developing a brand equity measurement and management system
658.827 / KELK
Strategic brand management : building measuring and managing brand equity / By Kevin Lane Keller. - 3rd ed. - New Delhi : Prentice Hall India , 2008 . - 714p. ; 25.5 cm.
9788131719770
Integrating marketing communications to build brand equity
Developing a brand equity measurement and management system
658.827 / KELK