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Rural marketing : targeting the non urbon consumer /

Velayudhan, Sanal Kumar.

Rural marketing : targeting the non urbon consumer / By Sanal Kumar Velayudhan. - 2nd ed. - New Delhi : Response Books , 2007. - 249p. ; 21.5 cm.

ISBN: 9780761935889

Subjects--Topical Terms:
Communicating in the rural market landscape
Retailer as a route to the rural market

Dewey Class. No.: 658.802 / VELS

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