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Contemporary advertising /

Arens, William F.

Contemporary advertising / By William F Arens. - 10th ed. - New Delhi : Tata McGraw Hill Publishing Company Ltd , 2008. - Xxxiv, 614p. ;IT-24 ;EN-20 ;CR-8 ;IN-31 ; 24 cm.

ISBN: 9780070667662

Subjects--Topical Terms:
Crafting marketing and advertising strategies
Creating advertisements and commercials

Dewey Class. No.: 659.1 / AREW

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