Cases in rural marketing : an integrated approach /

Krishnamacharyulu, C S G.

Cases in rural marketing : an integrated approach / By C. S. G. Krishnamacharyulu and Lalitha Ramakrishnan. - 1st ed. - New Delhi : Pearson Education , 2009. - X, 264p. ; 24 cm.

9788131701881


Marketing analysis and information system
Rural financing strategy
Marketing decision and models

658.802 / KRIC