Rural marketing: text and cases /

Krishnamacharyulu, C S G.

Rural marketing: text and cases / By C. S. G. Krishnamacharyulu and Lalith Ramakrishnan. - 2nd ed. - New Delhi : Pearson Education , 2009. - Xvii, 397p. ; 23.5 cm.

9788131732632


Marketing of rural industry products
Rural marketing research
Marketing of consumer products

658.802 / KRIC