Global marketing management /
Keegan, Warren J.
Global marketing management / By Warren J Keegan. - 7th ed. - New Delhi : Prentice Hall of India PVt Ltd , 2008. - Xxv, 617p. ; 23.5 cm.
9788120320666
Analyzing and targeting global market opportunities
Managing the global marketing program
658.848 / KEEW
Global marketing management / By Warren J Keegan. - 7th ed. - New Delhi : Prentice Hall of India PVt Ltd , 2008. - Xxv, 617p. ; 23.5 cm.
9788120320666
Analyzing and targeting global market opportunities
Managing the global marketing program
658.848 / KEEW