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Global marketing management /

Keegan, Warren J.

Global marketing management / By Warren J Keegan. - 7th ed. - New Delhi : Prentice Hall of India PVt Ltd , 2008. - Xxv, 617p. ; 23.5 cm.

ISBN: 9788120320666

Subjects--Topical Terms:
Analyzing and targeting global market opportunities
Managing the global marketing program

Dewey Class. No.: 658.848 / KEEW

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