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Advertising : an imc perspective /

Murthy, S N.

Advertising : an imc perspective / By S N Murthy and U Bhojanna. - 1st ed. - New Delhi : Excel Books , 2007. - Xiii, 418p. ; 24 cm.

ISBN: 8174465340

Subjects--Topical Terms:
Public relation publicity and corporate advertising
Perspective on consumer behaviour

Dewey Class. No.: 659.1 / MURS

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