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Advertising and sales promotion /

Kazmi, S H H.

Advertising and sales promotion / By S H H Kazmi and Satish K Batra. - 3rd ed. - New Delhi : Excel Books , 2009. - Xiv, 660p. ; 23.5 cm.

ISBN: 9788174466396

Subjects--Topical Terms:
Advertising classification functions and benefits
Sales promotion objectives and budget allocation

Dewey Class. No.: 659.13 / KAZS

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