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Product management and new product development /

Srivastava, R K.

Product management and new product development / By R K Srrivastava. - 1st ed. - New Delhi : Excel Books , 2006. - xi, 236p. ; 24 cm.

ISBN: 9788174464780

Subjects--Topical Terms:
Changing job function of product managers
Interface of product management personnel with sales personnel

Dewey Class. No.: 658.575 / SRIR

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