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Marketing research : a south asian perspective /

Churchill, Gilbert A.

Marketing research : a south asian perspective / By Gilbert A. Churchill, Dawn Iacobucci and D. Israel. - 1st ed. - New Delhi : Cengage Learning India Pvt Ltd , 2009 . - xxvi, 687p. ; 24 cm.

ISBN: 9788131510193

Subjects--Topical Terms:
Marketing research process and problem formulation
Analysis of variance and covariance

Dewey Class. No.: 658.83 / CHUG

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