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Services marketing : people technology strategy /

Lovelock, Christopher.

Services marketing : people technology strategy / By Christopher Lovelock, Jochen Wirtz and Jayanta Chatterjee. - 6th ed. - New Jersey : Prentice Hall , 2010. - Xii, 660p. ; 27.5 cm.

ISBN: 9788131725979

Subjects--Topical Terms:
Distributing services through physical and electronic channels
Achieving service recovery and obtaining customer feedback
Organizing for change management and service leadership

Dewey Class. No.: 658.804 / LOVC

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