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Consumer behavior: buying having and being /

Solomon,Michael R.

Consumer behavior: buying having and being / - 8rh ed. - New Delhi : PHI Learning Pvt Ltd., 2009. - xxv,694p. ;

ISBN: 9788120338333

Subjects--Topical Terms:
Consumer as Individuals
Consumer as Decision makers
Consumer and Subcultures
Consumers and Culture

Dewey Class. No.: 658.8342 / SOLM

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