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Relationship marketing /

Godson, Mark.

Relationship marketing / By Mark Godson. - 1st ed. - New Delhi : Oxford University Press , 2009. - Xii, 361p. ; 24 cm.

ISBN: 9780199580842

Subjects--Topical Terms:
Investigation and interpretation customer relationship
Customer loyalty and involvement

Dewey Class. No.: 658.812 / GODM

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