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Customer relationship management /

Baran, Roger J.

Customer relationship management / By Roger J. Baran, Robert J. Galka and Daniel P. Strunk. - 1st ed. - New Delhi : Cengage Learning India Pvt Ltd , 2008. - 308p. ; 24 cm.

ISBN: 9788131505182

Subjects--Topical Terms:
Sales strategy and CRM
Relationship marketing and customer relationship management
Database and customer data development

Dewey Class. No.: 658.812 / BARR

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