Business research methods /
Zikmund, William G.
Business research methods / By William G. Zikmund - 7th ed. - New Delhi ; Cengage Learning India Pvt Ltd , 2008. - xix, 748p ; 24 cm.
9788131500293
Business Research
Measurement Concepts
Sampling and Fieldwork
Data Analysis and Presentation
001.42 / ZIKW
Business research methods / By William G. Zikmund - 7th ed. - New Delhi ; Cengage Learning India Pvt Ltd , 2008. - xix, 748p ; 24 cm.
9788131500293
Business Research
Measurement Concepts
Sampling and Fieldwork
Data Analysis and Presentation
001.42 / ZIKW