Business research methods /

Zikmund, William G.

Business research methods / By William G. Zikmund - 7th ed. - New Delhi ; Cengage Learning India Pvt Ltd , 2008. - xix, 748p ; 24 cm.

9788131500293


Business Research
Measurement Concepts
Sampling and Fieldwork
Data Analysis and Presentation

001.42 / ZIKW