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Strategic brand management /

Elliott, Richard.

Strategic brand management / By Richard Elliott and Larry Percy. - 1st ed. - New Delhi : Oxford University Press , 2008 . - xiv, 265p. ; 24 cm.

ISBN: 9780199260003

Subjects--Topical Terms:
Branding services and managing the corporate brand
Understanding the social psychology of brands

Dewey Class. No.: 658.827 / ELLR

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