Marketing research: Applied orientation /
Malhotra, Naresh K
Marketing research: Applied orientation / By Naresh K Malhotra and Satyabhushan Dash - 5th ed. - New Delhi : Pearson Education, 2009. - xxxi,859p. ; PB : 28 cm
9788131723173
Research Design Formulation
Data Collection, Preparation, Analysis and Reporting
658.83 / MALN
Marketing research: Applied orientation / By Naresh K Malhotra and Satyabhushan Dash - 5th ed. - New Delhi : Pearson Education, 2009. - xxxi,859p. ; PB : 28 cm
9788131723173
Research Design Formulation
Data Collection, Preparation, Analysis and Reporting
658.83 / MALN