Marketing research: Applied orientation /

Malhotra, Naresh K

Marketing research: Applied orientation / By Naresh K Malhotra and Satyabhushan Dash - 5th ed. - New Delhi : Pearson Education, 2009. - xxxi,859p. ; PB : 28 cm

9788131723173


Research Design Formulation
Data Collection, Preparation, Analysis and Reporting

658.83 / MALN