Compendium of brand management /
Chunawalla, S A.
Compendium of brand management / By S. A. Chunawalla. - 3rd ed. - New Delhi : Himalaya Publishing House , 2008 . - 322p. ; 24 cm.
9788184885163
Brand culture and brand rituals
Reality environment of brands
658.827 / CHUS
Compendium of brand management / By S. A. Chunawalla. - 3rd ed. - New Delhi : Himalaya Publishing House , 2008 . - 322p. ; 24 cm.
9788184885163
Brand culture and brand rituals
Reality environment of brands
658.827 / CHUS
