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Strategic marketing : creating competitive advantage.

West, Douglas.

Strategic marketing : creating competitive advantage. By Douglas West, John Ford and Essam Ibrahim. - 1st ed. - New Delhi : Oxford University Press , 2009. - Xxv, 517p. ; 24 cm.

ISBN: 0195691687

Subjects--Topical Terms:
Product innovation and development strategies
Segmentation targeting and positioning strategies
Strategies marketing decisions and choices

Dewey Class. No.: 658.802 / WESD

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